McDonalds 1955 Storyboard

Posted by – 10 October, 2011

Here are a few pages from a recent storyboard for McDonalds.  A couple get in their car in a modern suburban street and as they drive to the McDonalds, their dress and environment change into a 1950s style.  The McDonalds they end up at is the Des Plaines branch in Illinois, which was built in 1955; hence the ad is named ‘1955’.

You can see the complete storyboard here and the finished ad here. Each frame was drawn up in A4.