Morrisons ‘For Your Christmas’

This is the storyboard for this year (2012)’s Morrisons Christmas ad – it’s a long ‘un.

The idea was to make an ad that reflected how Christmas is for a lot of people (/women?), ie a bit of a nightmare, but in the end it’s worth it to see your family so happy.   The legs dangling out the loft and the 2am battle of the turkey definitely rang a bell.

The ad was directed by Si&Ad at Academy – you can see it at

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