This is the storyboard for this year (2012)’s Morrisons Christmas ad – it’s a long ‘un.
The idea was to make an ad that reflected how Christmas is for a lot of people (/women?), ie a bit of a nightmare, but in the end it’s worth it to see your family so happy. The legs dangling out the loft and the 2am battle of the turkey definitely rang a bell.
The ad was directed by Si&Ad at Academy – you can see it at https://www.academyfilms.com/projects/siad#morrisons-the-truth.
Back to Storyboards.